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fastcompany:

After arriving at an agreed-upon treatment with Nike for its latest commercial, director Casey Neistat literally took the money and ran—filming a trip around the world on Nike’s dime, and presenting the footage as the ad. Here’s why.

“My vision for it was forget about what Nike is, forget about sneakers, forget everything; what does ‘make it count’ mean to me?” Neistat says. “And what it means to me is take a huge chance. Consequences aside, if I could do anything in the world, what would it be? Do I really want to produce another regular advertisement? No. I would take this production budget and go around the world and see all these places I want to see.”

81 notes

via Fast Company
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    After arriving at an agreed-upon treatment with Nike for its latest commercial, director Casey Neistat literally took...
  8. wingtipsandloafers reblogged this from fastcompany and added:
    He made it count…
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  11. day0 reblogged this from fastcompany and added:
    Best marketing is when it does not feel like it…
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  15. alisal reblogged this from fastcompany and added:
    HOLY MOLY this is cool!
  16. sleepyginger reblogged this from fastcompany
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  18. onjlsmind reblogged this from fastcompany and added:
    Well I guess with Nike’s budget, this isnt a problem…I just wonder how his directors felt about this haha Nevertheless,...
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  21. leatriceellzy reblogged this from fastcompany and added:
    I LOVE this story!
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